SURI Secures £6M Series A Funding for Sustainable Sonic Toothbrush Expansion

The UK-based SURI has secured a £6 million Series A funding round from investors like JamJar and Wild to support its expansion and drive innovation. The brand aims to tackle the environmental impact caused by billions of discarded toothbrushes annually.

Started in 2022, SURI's Sustainable Sonic Toothbrush, with a durable aluminum handle and recyclable plant-based head, has received exceptional praise. The funding injection will expedite the brand's global expansion and product range development, disrupting the oral care industry.

Founders Mark Rushmore and Gyve Safavi's commitment to sustainability has attracted support from investors like Hambro Perks and V3 Ventures. The brand's rapid growth has resonated with consumers, signaling a shift in attitudes towards sustainability.

Investors express confidence in SURI's potential to lead the market in sustainable oral care. The brand's dedication to innovation and environmental responsibility has fostered strong customer satisfaction and rapid growth, positioning them as industry pioneers.