Snowplow Analytics

Snowplow is a global leader in the data creation industry, offering a suite of products and solutions geared towards enabling companies to generate and manage their own AI -ready behavioral data. Founded with the mission of helping businesses unlock new value at scale through creating fit-for-purpose data, it offers a variety of products including an open-source developer-first engine and a Behavioral Data Platform. Through its products, Snowplow empowers companies to construct rich, first-party customer behavioral data to fuel advanced data applications, an initiative serving to level up digital analytics and customer engagement.

The company provides a host of solutions that include advanced analytics, AI /ML, and a Composable Customer Data Platform (CDP). These solutions are designed to spark an array of use cases including accelerating the creation of data products and powering personalized customer experiences. Furthermore, Snowplow offers extensive integration options, with an all-inclusive catalog of sources and destinations. It caters to various industries such as media & entertainment, retail, SaaS, travel, edtech, and fintech. Its robust infrastructure allows users to deploy privately to their own cloud for full data ownership and model data for AI , BI, and real-time streaming.

Snowplow is a compelling choice for businesses looking to take control of their data creation and directly fuel data-driven use cases from their own data warehouses or lakes in real-time. It not only enables companies to develop rich, unified customer profiles but also provides them with the necessary tools to leverage data for AI , BI, and real-time streaming. Through its ability to handle data at enterprise scale, businesses can unlock immense value at scale. This makes Snowplow an exceptional ally in navigating the data-driven landscape and accelerating digital transformation. With Snowplow, businesses are not just gathering data, they are creating it, thereby owning every bit of the process.

Connect