Permutive

Permutive is a dynamic, privacy-oriented audience platform that helps publishers grow their audiences and revenue by developing in-depth insights, securing more RFPs, and fostering more robust relationships with advertisers based on data. Playing a significant role in business growth, Permutive's innovative approach addresses the challenges engendered by the decline of addressability to only 30% and the plummeting open marketplace (OMP) revenue. Publishers are responding to these obstacles by building direct-sold businesses with the help of Permutive, maximizing their monetization capacity for their entire audiences and fortifying the longevity of their relationships with advertisers.

Permutive empowers publishers with their privacy-forward strategy, which is innovatively designed to circumvent common hurdles in the industry, like OMP collapse, customer opt-outs, and depreciating third-party cookies. The platform's special features allow advertisers to expand their reach and publishers to boost their ad revenue. Permutive advertisers have a distinct edge, being able to collaborate with premium publishers to accurately target all audience sectors at an optimal scale while prioritizing data privacy. With Permutive's patented on-device processing technology, or edge processing, at its core, astonishing amounts of data can be harnessed, producing insights of unparalleled value, scale, and outreach. Additionally, Permutive's ingenious edge processing minimizes the amount of data exiting a user's device by encrypting and processing it right on the device itself.

In summary, publishers seeking substantial growth and increased revenue should consider the offerings of Permutive as a game-changer. It fortifies publisher-advertiser relationships, enables more significant revenue growth, and does so with a commitment to data privacy. With an operational format that processes and anonymizes data directly on the user's device, Permutive has managed to optimize storage, speed up processing, and reduce latency, enabling immediate insights and audience targeting. Permutive sets new standards in audience platform solutions, making it a compelling choice for publishers aiming to meet 21st-century challenges with innovative, technologically advanced, and eco-friendly strategies.

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