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London AI Startup 11x Raises £20M from US Fund Benchmark

Chrissie Jonathan

Chrissie jonathan

01 May 2024

London-based artificial intelligence startup, 11x, has received £20 million in funding from US fund Benchmark. 11x offers digital AI workers to organizations and has a post-money valuation of approximately £100 million.

Founder Hasan Sukkar, a Syrian refugee, launched 11x in 2022 to provide organizations with AI-powered digital workers, allowing employees to focus on other tasks. The seed round was led by Benchmark, with general partner Sarah Tavel joining the board of directors.

Benchmark has previously invested in companies such as Uber and Twitter. 11x also secured £2 million in pre-seed capital through Project A Ventures, No Label Ventures, and Tiny Ventures. The company plans to expand its digital worker offerings and operations to the US.

11x has developed a digital sales person, Alice, and plans to release more digital workers with advanced capabilities, integrating with various platforms. With about thirteen employees, 11x aims to revolutionize the digital workforce with its AI technology.