Belong's Mission to Democratize Wealth Building for Millennials

London-based Belong has launched a new wealth-building platform with a £2.9 million pre-seed investment, aiming to empower millennials in the workforce. Co-founders Avion Gray and Samantha Rosenberg are leveraging their expertise and vision to democratize wealth building. Their platform, Belong, offers a unique Boost loan function to enable users to increase their long-term stock investments, with impressive results from early beta users.

By making leverage accessible to millennials with a minimum commitment of £1,000, Belong seeks to tap into the estimated £300 billion in financial savings held by the UK's 18–44 year old population. The platform's transparent and diverse investment options aim to counteract the generational financial struggle and lack of stock market participation among millennials.

Belong's co-founders, Avion Gray and Samantha Rosenberg, aim to change the narrative of millennials leaving their surplus money in low-interest accounts by offering a solution through a long-term, wealth-building approach. By challenging present bias and facilitating access to a broad market investment at an early age, Belong seeks to transform the financial future of millennials.

Through their complementary skills and shared vision, the Belong co-founders are striving to pioneer a path to better financial futures for a larger audience. With backing from notable investors, Belong is poised to revolutionize wealth-building for the millennial generation.